It’s no secret that we love coffee at Decimal. It’s the petrol in the tanks of our creative team and the wind in the sails of our account managers and digital team. One may call our obsession unhealthy, but drinking coffee at work is, in fact, good.

With the recent H&M blunder, it’s impossible to ignore the fact that sometimes marketing goes horribly wrong despite having the best intentions at heart. Now, we’re not here to defend H&M’s choices, but we are here to tell you that mistakes.

If you believed the hype from all the “top marketing trends for 2018” articles that have peppered industry related blogs over the past few months, you’re probably looking for ways to incorporate influencer marketing into your 2018 strategies. But.

2017 has been quite a year. Politically, it’s arguably been the most tumultuous year this century. Socially, we’ve never been as simultaneously united yet divided by our opinions. Economically… let’s rather not go there. But with all this.

In the biggest change ever to the social network, Twitter started testing a 280 character maximum length for tweets last week; that’s twice as many as before (in case you didn’t know). At this stage, the test has been described as “open ended”.

Advertising today is a far-cry from the 50s when misogyny ran as rampant in real life as it does in an episode of Mad Men. Today, brands need to be increasingly socially aware in order to not offend audiences, while still creating effective ads that.

People don’t arrive at a site, navigate to the right page and complete a goal. Usually they come back a few times before completing that goal. Google Analytics is an extremely powerful tool that every site owner should be using. We use Analytics.