First and foremost there will never be a hard and fast way to make content go viral, yet, there is content that receive millions of views a year. So what is the secret behind creating a viral phenomenon? Viral content engages a consumer and then.

 We were given the task to create a new and engaging campaign for Soviet’s new Hybrid Fit Flex denim- #JoltJeans.  We needed to capture the movement and versatility of the #JoltJeans while keeping it stylish and real- true to Soviet's Brand..