Archive for 2016
Digital Advertising Jargon Everyone Should Know
Ad impressions, banner ads, conversion rates, bounce rates… all of these technical terms can be enough to scare anyone away and stop them from taking a chance and exploring the many benefits that digital marketing has to offer their brand. Luckily, you.
The Many Benefits of Google Analytics
Google Analytics is a helpful tool for all digital marketers, providing interesting insight and accurate figures in relation to all of one’s online efforts and campaigns. Here are five benefits that you can expect to enjoy when utilising this handy service.
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20 Marketing Quotes to Inspire Your Team
The world of marketing is fast-paced, demanding and very rarely clear-cut. It requires an endless stream of creativity and the courage to put new, experimental approaches into practice. Here are some inspirational quotes to keep you and your team motivated.
Your Concise Guide to Successful Print Advertising
The main aim of print advertising is to grab the reader’s attention the moment that he / she lays eyes on your ad, or risk everyone simply paging past your efforts. Here are some tips to help ensure that your ad makes an immediate impression and that.
Tips for Making a Success of Your Company's Blog
Quality content is the key to success within the digital realm - and what better way in which to provide your clients, and potential clients, with high quality content than by starting a company blog? Here are some tips that are sure to assist you in.
3 Reasons Why Your Digital Strategy isn't Quite Cutting it
Without a solid digital strategy in place, your brand will be missing out on a world of opportunity - and the potential to land countless new clients. For those who have attempted to embrace the World Wide Web, but with little to show for it, here are.
Finding the Opportunity - Raff's Financial Mail Interview
Our MD, Raffaele McCreadie, recently did an interview for Financial Mail - 'Finding the Opportunity' - providing insight into how Decimal adores its clients, how the team always comes together to do deliver more than promised, and how the agency.
5 Social Media Marketing Hacks Guaranteed to Make Your Life Easier
A comprehensive social media marketing plan of action is the heart of any successful digital marketing strategy. However, the world of social media can be quite a complex one, with many obstacles that might hinder one’s progress along the way. Knowing.
Wordpress Plugins Every e-Commerce Site Needs
If your aim is to optimise your e-commerce site, or any website in general, there are a few Wordpress plugins that can help to make your life easier. Below, we suggest five Wordpress plugins that every e-commerce site needs.
Wordpress SEO by Yoast
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Decimal's #FashionFridays: The August Review
Here at Decimal Agency, we work incredibly hard – but we’re also a very close-knit team that loves to have a bit of fun – after all, it certainly helps to get those creative juices flowing… hence the creation of our office #FashionFridays. Every week.
How Local Businesses Have Capitalised on the Craze that is Pokémon Go
Pokémon Go is by far the biggest craze to hit South Africa since hover-boards and Netflix, despite the fact that it has yet to be officially released in our country. Even if you aren’t playing the game yourself, we bet that you know all about it – and.
The Benefits of Billboard Advertising
As they say, “go big, or go home”… and, let’s face it, you don’t get much bigger than billboard advertising, do you? Below, we discuss the four main reasons as to why, should budget allow, billboard advertising should be a part of your overall marketing.
Marketing to Millennials: What You Need to Know
If nothing else, every marketer knows that the key to ensuring the success of a campaign is to understand one’s target audience inside out. Below, we highlight a few suggestions for mastering the art of marketing to Millennials – the incredibly diverse,.
Decimal Agency Instagram
An agency full of life, creativity and inspiration. We at Decimal thrive because of our fantastic team and our incredible office environment. Everyday there’s something new and exciting happening at the Decimal Offices, from creative client meetings,.
Millennials & Social Media
Millennials, otherwise known as generation Y, thought to be born in the early 1980’s – 2000 are currently the biggest Target Market for Marketing, advertising and publishing. Right now they rule all Social Media networks and these platforms form a huge.
