Here at Decimal Agency, we work incredibly hard – but we’re also a very close-knit team that loves to have a bit of fun – after all, it certainly helps to get those creative juices flowing… hence the creation of our office #FashionFridays. Every week.

Pokémon Go is by far the biggest craze to hit South Africa since hover-boards and Netflix, despite the fact that it has yet to be officially released in our country. Even if you aren’t playing the game yourself, we bet that you know all about it – and.

As they say, “go big, or go home”… and, let’s face it, you don’t get much bigger than billboard advertising, do you? Below, we discuss the four main reasons as to why, should budget allow, billboard advertising should be a part of your overall marketing.

If nothing else, every marketer knows that the key to ensuring the success of a campaign is to understand one’s target audience inside out. Below, we highlight a few suggestions for mastering the art of marketing to Millennials – the incredibly diverse,.