2017 has been quite a year. Politically, it’s arguably been the most tumultuous year this century. Socially, we’ve never been as simultaneously united yet divided by our opinions. Economically… let’s rather not go there. But with all this.

In the biggest change ever to the social network, Twitter started testing a 280 character maximum length for tweets last week; that’s twice as many as before (in case you didn’t know). At this stage, the test has been described as “open ended”.

Advertising today is a far-cry from the 50s when misogyny ran as rampant in real life as it does in an episode of Mad Men. Today, brands need to be increasingly socially aware in order to not offend audiences, while still creating effective ads that.

People don’t arrive at a site, navigate to the right page and complete a goal. Usually they come back a few times before completing that goal. Google Analytics is an extremely powerful tool that every site owner should be using. We use Analytics.

  In the period between December 2016 and January 2017 we saw a barrage of articles posted online declaring “The 5 Digital Trends That Will Die in 2017” or “This Is What Advertising Will Look Like In 2017”. Now that we’re halfway through.

What a time to be alive. Every day we look around and see ever-improving technology that would have been thought only possible in science fiction a mere few decades ago. The promises of virtual reality and artificial intelligence are finally coming.

As marketers we spend a lot of time presenting our creative ideas in meetings. A great presentation can clinch that big new client, but a bad one can send them running a mile. Structuring your creative ideas into a presentation can be a daunting.

Google Prefers Mobile Friendly Sites   Smartphones are becoming more ubiquitous in South Africa and across the African continent. Obviously, the major benefit of having a smartphone is the gateway that it provides to access the internet..

Facebook has denied the allegations, but let’s delve a little deeper into the issue at hand. Back in 2014 Facebook came under some serious fire for what is now known as their emotional manipulation study. The study was conducted by Facebook without.

Advances in technology have created new opportunities in advertising. With advances in augmented and virtual reality or highly targeted digital ads, the possibilities for coming up with creative ads has grown exponentially. Last week in their.

Even with the proliferation of online marketing, billboard advertising is still one of the most commonly used ways to advertise to the public masses. Though digital advertising is great because it allows marketers to segment their audiences and serve.

Sprout Social is a company that monitors trends on social media. Every quarter they release a report called the Sprout Social Index that includes analytical information on how we use social media. For the first quarter of 2017 their report focused on.