People don’t arrive at a site, navigate to the right page and complete a goal. Usually they come back a few times before completing that goal. Google Analytics is an extremely powerful tool that every site owner should be using. We use Analytics.

  In the period between December 2016 and January 2017 we saw a barrage of articles posted online declaring “The 5 Digital Trends That Will Die in 2017” or “This Is What Advertising Will Look Like In 2017”. Now that we’re halfway through.

What a time to be alive. Every day we look around and see ever-improving technology that would have been thought only possible in science fiction a mere few decades ago. The promises of virtual reality and artificial intelligence are finally coming.

As marketers we spend a lot of time presenting our creative ideas in meetings. A great presentation can clinch that big new client, but a bad one can send them running a mile. Structuring your creative ideas into a presentation can be a daunting.