It’s no secret that we love coffee at Decimal. It’s the petrol in the tanks of our creative team and the wind in the sails of our account managers and digital team. One may call our obsession unhealthy, but drinking coffee at work is, in fact, good.

With the recent H&M blunder, it’s impossible to ignore the fact that sometimes marketing goes horribly wrong despite having the best intentions at heart. Now, we’re not here to defend H&M’s choices, but we are here to tell you that mistakes.

If you believed the hype from all the “top marketing trends for 2018” articles that have peppered industry related blogs over the past few months, you’re probably looking for ways to incorporate influencer marketing into your 2018 strategies. But.