From movies like “What Women Want”, “Advertising Rules” and “How to get Ahead in Advertising”, to popular series’ like “Mad Men” and “Two and a Half Men”, the advertising industry has earned itself a bad reputation for being an alcohol-consuming, drug-abusing.

On the 16th of December we observe the coming together of two of South Africa’s major historical events to celebrate a new, reconciled nation.  Coming into effect after the 1994 democratic elections, on the 16th of December 1995, The Day.

With Facebook’s release of Carousel Advertising, Decimal looks at how you can use this function to get the most from your ad-spend. Have you noticed something funny about Facebook Ads lately? No, it’s not your imagination; it’s Facebook getting.

1 December 2015 - Today, along with the rest of the world affected by the impartial disease, we commemorate and show support for all those people living with HIV/AIDS, and those who have already died from the Human Immunodeficiency Virus. HIV (the.

Jarred Leslie, Decimal Agency’s Senior Art Director, opens up about his passion for creativity and art, and tells us about getting lost in nature. According to Dictionary.com, advertising is the act or practice of calling public attention to.

Above The Line Advertising Below The Line Advertising On The Line Advertising Strategies Beautiful Designs Conceptualising These are just a few of the thing we CanDo to turn your business from good into better, and better in to.

12 November 2015 - DMASA honours South Africa’s most creative and inspiring 2015 Direct Marketing campaigns. Recognised as one of South Africa’s most prestigious Direct Marketing awards, the Assegai Integrated Marketing Awards celebrates innovation,.

Well, are you? If you suffer from Paraskevidekatriaphobia (a fear of Friday the 13th), then 2015 must have been a particularly bad year for you. However, with Friday the 13th happening thrice this year, you are not the only one feeling a little.

Networking: the simple act of making and nurturing connections with a group of people we socialise with, share resources with or who help us enhance productivity. Well, it used to be simple. Before Social Networking, our “network contact sheet” consisted.

Decimal Heads Back to the Future Too Imagine sitting at your desk today, minding your own business, finishing that report your boss needs so desperately. Then, suddenly, a silver DeLorean appears out of nowhere, and out steps the two weirdest.

Christmas Advertising: Decimal Plans to Succeed It’s almost Halloween; a time where we dress up as monsters, vampires and Kim Kardashian. But the scariest thing about Halloween is that it means Christmas will be hitting stores like Chuck Norris hits.

Decimal Howls At The Moon “Well, it’s a marvelous night for moondance With the stars up above in your eyes A fantabulous night to make romance ‘neath the cover of October skies” Van Morrison, Moondance October nights are upon us, but the 27th.

How to be a Better Client for Your Agency When you hire an Ad Agency to do your advertising, you expect to get better than the best work from them. This is understandable: you are relying on them to grow your business and build your brand..

Do You Like Facebook’s New “Dislike” Button? After 9 years of begging and pleading, Facebook co-founder and CEO, Mark Zuckerberg, finally announced that Facebook is developing a ‘dislike’ button for the popular social media site. The new addition.