When you hire an Ad Agency to do your advertising, you expect to get better than the best work from them. This is understandable: you are relying on them to grow your business and build your brand. But to get consistent, breath-taking work, you need to understand how to be a better client. 

Here are 5 tips to becoming your agency’s most valued partner:

1. Start at the beginning: Do your homework and choose the right agency that will meet your needs. Research their heir current clients and projects to get a better idea of what their strengths and weaknesses are. 

2. Recognise their efforts: All agencies want to do a great job. Trust your agency, and their expertise, and allow them to apply their knowledge  to your campaign.

3. Work with your agency, not against them: Discuss and manage your expectations from the beginning. By making your needs, desires and goals clear, your agency will have a clear view of what you define as success.

4. Listen to your agency: Any relationship has its ups and downs, and there will always be a few debates. Just remember that your agency isn’t always trying to be a know-it-all, they just have a differing point that they would like to get across to you.

5. Give your agency time: Let’s face it, there will always be last-minute projects that need to be done. But keep these to a minimum. The less time you give your agency on a project, the less chance you have of getting a good result. Reasonable deadlines mean your agency can give you a wider range of solutions, concepts and possibilities.