Posted by : Test Wednesday 25 May 2016


To create the foundation of your brand you need to incorporate four defining elements. These include: Logo, Fonts, Colour Scheme & a Brand Style Guide. Other aspects that one also needs to consider when designing a brand might include, signage, website, finishes, paper type and product packaging. We at Decimal Agency have a hand in all of the above and our designers work hard in order to define our brands in the best way possible. In order to do this though you need to understand the importance and definition of branding.


Let’s simply begin with what defines a Logo. A logo basically presents a company, person or organization. The logo usually incorporates a name in a typographic print or if you are well known brand like Nike a simple swoosh tick logo defines the brand's name to the consumer. Your brand identity is what defines your company it’s the distinctive look of the organization that will help your brand stand out from your competition. A company’s brand identity should include their imagery, font, company voice and writing style.


Your Logo should stay unchanging, we say this because your consumers will begin to identify with your brand's logo and if it constantly changes you will begin to confuse and lose your customer base. Fortunately, with your brand identity you can be flexible and change up the look of your company every now and then so you brand stays up-to-date with ever-changing competitors.

Always keep in mind that image is everything therefore your Logo needs to be unique, bold and reflects an aggressiveness. This represents dependability and strength in the product you are trying to market to your customers. The logo also represents the ownership and legality of the brand so consumers can snuff out the fakes. This is to ensure that if another company copies your logo you can sue the organization and take them to court.


Just remember, your brand's logo is your biggest marketing tool. If utilized correctly it can become the main reason for product sale within the company and the status symbol for your brand.

{ 2 comments... read them below or Comment }

  1. Its great post I enjoyed reading it thoroughly. I agree with your topic and information.


    logo design services

    ReplyDelete
  2. Thanks a lot for that information.logo designing in Hyderabad That was a really Intresting post and I would really like to know more.

    ReplyDelete

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