The majority of us on planet Earth are coffee drinkers, whether it’s an odd cup here or there, a once a day cup or the endless I can’t get enough umpteen cups. There is nothing better really than the smell of freshly brewed coffee in the morning. Most of the population cannot physically function until they’ve had that first uplifting sip of coffee of the day.

It’s been said that the origin of coffee can be traced all the back to the ancient coffee forests on the Ethiopian Plateau. Founded by a young gentleman who herded goats and found them to have a quite a taste for these strange berries which also gave them bounds of energy. The young man spread word to his monastery and from there the knowledge of the energizing berry began to spread across the globe.

The fascinating thing about coffee is really the vast amounts flavours that one can get which all depends on the roast.  Initially the beans have a soft fresh almost grassy smell and basically no taste but once roasted they transform. The become flavourful, aromatic and crunchy…basically what we know has coffee.

Coffee represents so many different things to people. Some feel it’s the mornings best friend, others see it as that perfect social drink where people come together to network or just catch up with a good friend, ultimately coffee is best served with company.

Now that Starbucks has officially hit South Africa from yesterday the 21st April, the coffee fundies will be rushing to get their first hit of that famous Starbucks roast at Rosebank Mall, Johannesburg. Thankfully their pricing seems to be quite acceptable so you won’t have to empty your entire wallet for a decent cup of JO. The question is will Starbucks It will start giving Coffee Houses like Seattle Coffee Co. a run for their money? This obviously depends greatly on the price difference and the quality of coffee being served...guess that means we are in for a mean coffee tasting competition. Us coffee heads can’t wait!!

Take part with Decimal Agency and turn your lights off for a full hour this Saturday evening from 8:30pm - 9:30pm.

The vision is to do more, so we encourage you to make switching off, the beginning of your journey. Earth Hour aims to engage an interconnected global community to share the opportunities and challenges of creating a sustainable world. 

More info here: https://www.earthhour.org/celebrating-earth-hour 

"How does AdWords work?" a phrase often searched on Google…

Many businesses have heard about Google AdWords, but are unsure how it could work for them and if at all. With over 1.2 million businesses advertising on Googles Search Network, using the platform does require some time to manage it, and most importantly a bit of money. But companies have found that it’s time and money well spent as the Adwords platform delivers the most measurable ROI. In this blog we will give you some guidance as to the importance of implementing Google Adwords in your business.

According to AdGooRoo via Perry Marshall, Google had over 1.2 million businesses advertising on its search network. These ads produced can potentially reach 80% of the internet users who are searching for specific items, therefore increasing your businesses potential and profit. Google Adwords works as a tool to gain traffic through clicks against payment per click. Yes, it does cost money but this tool does promise and deliver traffic and can lead to profit earning revenue.

PPC or Pay Per Click advertising is what Google Adwords campaign includes with local and international distribution. Google Adwords is there to target your “Power Keywords” and drive click through traffic. These keywords (relevant to specific terms within your businesses brand) are found in the search box. Once the customer has searched for a phrases or keyword pertaining to your business this search will lead to your website.

Google Adwords allows you to set and monitor your own budget so that you don’t end up overspending. Once the campaign is created the bidding can begin independent of keyword choice. Keywords can bid high for better results and if the keyword performs poorly and brings no profit it can be removed from the campaign.  Remember to focus on the quality of the keyword, rather than the quantity and think the way a potential customer would.

Google AdWords creates a greater chance of business profiting by increasing the click through rates and visits which means you pay Google per click and they assure a Return of Investment (ROI).  There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Every single aspect of your marketing campaign is measurable with Google AdWords. It’s a good idea for businesses to form a team that will regularly optimize your campaign, measure your metrics and fine tune your keywords & Ad’s.

Lay out Google Adwords goals for your business. Outline, what you would like to achieve through Adwords, whether it be profitable business or just business. We also suggest that you test out and experiment with marketing campaigns so you can get a feel as to what phrases and keywords work best for your business. At Decimal Agency we’ve selected only the best of the best to manage and maintain Client Google Advertising. Give us a shout if you’d like to know more and we’ll make those internet ad fears go away!

Lets begin with a simple question... Do you have a Facebook Business Page?
Recently we've been finding out that many Businesses and Brands aren't representing themselves adequately in the online sphere, and to tell you the truth it's  imperative that you do, especially in this day and digital age.

Facebook is the best and cheapest way to advertise your business both locally and worldwide. People interact with brands on Facebook much more than other social networks and right now there are over 350 million global Facebook users and counting.

Don’t underestimate the effect a Facebook presence will have on your Business - Think about the capability to enhance productivity, give your business a tone and voice and secure the future of interaction with customers.
We are going to let you in on a few reasons why it is so essential to advertise your business on Facebook. 

In every kind of Business it's vital to know who your target market is - Their age group, demographics, location, their likes, dislikes and basically what they want from you or your Business. Facebook can help you with that by consolidating user information under unique filters and displaying the statistics impressively within your insights tab. Remember to Interact with these customers so they may interact with you.

Your marketing strategy is an important component when starting up your Facebook page.  A study put together by Sysomos calculated of 600,000 Facebook fan pages only 4% of pages have 10,000 or more active fans—and only 76% have 100,000 or more. Therefore it’s critical to focus your Facebook strategy on activating the fans you have, not just collecting them.

Why do we approve this movie? Since it's the 9th Installment of X-Men we just can't say no to watching this film on the 9th May (Release date). The Visual effects look incredible and Jennifer Lawrence back again as Mystique definitely makes this a 2016 movie to watch!

Why do we approve this movie? Firstly we are all dying to see whether Ben Affleck can actually pull off playing the role of Batman and secondly we are just super keen to watch Batman & Superman fight it out on the big screen.

Why do we approve this movie? It's not only because Scarlett Johansson plays the sultry voice of Kaa the snake but also because this Disney movie takes us all the way back to our childhood, which for some of us is a long damn time ago. Click the video above to watch.