Posted by : Jared Kisten Monday 22 June 2015



Cannes: From the Lion’s Mouth

There is less than a week to go before the world’s biggest ad festival, and the excitement is palpable. Copywriters, Designers, CEO’s and Ad Geniuses are getting ready for a week’s worth of talks, networking, seminars, and of course, some very coveted awards.

But what is all the hype about?

The Cannes Lions International Festival of Creativity is celebrating its 62nd year. Originally inspired by the International Film Festival, SAWA (a group of worldwide cinema screen advertising contractors) felt that the makers of advertising films should be given the same recognition as their peers, and so the International Film Festival was born in Venice, September 1954.

Today, winning a Cannes Lion award is invaluable to both individuals and businesses. The award recognises talent and creativity on a global scale, and with over 40 133 entries this year, it is not an easy award to win. The Lions are a much-needed chance for the industry to recognise and celebrate the last year’s hard work, creativity and innovation in the Advertising and Creative Communications industry, and to toast those who have gone beyond and above their craft. However, it doesn’t hurt that winning a Cannes Lion award can drive business, making the monetary value for an agency very high.

So, who’s leading the creative pride this year? Here are the top 10 entries fro Cannes 2015:

1. Beats by Dre: “The game before the game”
2. United Nations World Food Programme: “805 Million Names”
3. Leica: “100”
4. Ikea: “Experience the BookBook”
5. Always/Procter & Gamble: “#LikeAGirl”
6. Under Armour: “I Will What I: Gisele Bündchen”
7. ZDK Centre for Democratic Culture: “Nazis Against Nazis: Germany’s Most Involuntary Walk”
8. John Lewis: “Monty the Penguin”
9. Optus: “Clever Buoy”
10. Du: “Too Insulting”, “Too Distressing” and “Too Informative”

Here at Decimal, we know a good thing when we see it, just like we know a good campaign when we come up with it. By concentrating on the details, getting the strategy right, and practicing the art of creative communication, we create campaigns that not only win awards; they grow investment too. And so, we wish the Cannes Lions entries for 2015 the best of luck with the awards, and a thrilling, learning experience during the entire festival. We’ll see you there next year!  


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