Christmas Advertising: Decimal Plans to Succeed

It’s almost Halloween; a time where we dress up as monsters, vampires and Kim Kardashian. But the scariest thing about Halloween is that it means Christmas will be hitting stores like Chuck Norris hits a dent in a wet cloth.

Businesses are gearing up for their piece of the Christmas pie, while consumers are getting ready to start spending their money. With credit cards being whipped out at a moment’s notice, good deals all abound, boredom shopping picking up and last minute spending on expensive gifts, South Africa’s Christmas spending is likely to boom this year.

However, aiming for stores alone might not be the best idea. 51% of consumers are reported to use their phones to purchase a product, and the largest purchases for the festive season are going to be digital.

In addition to this, 71% of consumers will be using Social Media to search, research and compare products for the best deal.

With all this potential for profits, you can be sure that advertising and marketing will be saturating the market; ATl, BTL and OTL. This is the season where failing to plan will lead to planning to fail.

Decimal has you covered. We have a successful Festive Strategy that will ensure you get your consumer’s mouths’ watering for your products.

1. Start Early: With all the expected communication happening over the Festive Season, and with it happening sooner and sooner lately, make sure you have everything in place as soon as possible.
2. Christmas Callers: Communication is key during the festive season. Especially when it comes to Customer Services. Make sure your consumer knows they can get hold of you over the festive period, and where.
3. Website Revamp: With online sales rising the way they are, you want to make sure your site is up-to-date and fighting-fit.
4. Talk to the Hand: More and more consumers are being influenced by Social Media. Add some value to your products by using these sites (a complete strategy online Social Media strategy that includes Twitter, Facebook and Instagram) to remind them of special offers, products and services, and competitions you might be having. Don’t forget database and email messaging.
5. Pay-per-click: Seasonal pay-per-click advertising can help you reach new customers. Think about increasing your relevant SEO keywords, and rewrite your ad campaigns to suit.
6. Golden Oldies: Remember that concentrating on your existing customers will yield more profits than searching for new customers. Think of ways to make their Christmas better, such as loyalty discounts, free upgrades, etc.
7. The customer always comes first: Show your consumer how much you appreciate them and go the extra mile to ensure their Festive Season is special.
8. It’s all about the USP: Look at putting emphasis on your unique benefit. There are loads of discounts and specials going around, but if you can communicate your unique offering in a unique way, then you have 9 feet in the door already.
9. Timing is King: When planning your strategy for the festive season, make sure that everything is do-able on time. Printers, manufacturers and media houses will be under big headlines, so make sure you are prepared for the Christmas-onslaught.
10. Staff Training: This is not a time where you want your staff to be confused. Preparation is everything, so consider refresher training and giving them additional information about new offer. This will ensure that your consumer feels well-informed and happy with the excellent service.

Just like Santa’s main reindeer, Decimal Agency is here to help pull you through the most important time of the year. Using our Festival-Strategy, we help your business plan for success.