Posted by : Unknown Thursday 25 August 2016

Pokémon Go is by far the biggest craze to hit South Africa since hover-boards and Netflix, despite the fact that it has yet to be officially released in our country. Even if you aren’t playing the game yourself, we bet that you know all about it – and so do local businesses, big and small.

When it comes to crazes, it makes sense for businesses to capitalise on them wherever and whenever they possibly can, and it is certainly no different when it comes to Pokémon Go. Below, we take a look at some of the clever marketing strategies and tactics that particular establishments have put into place in an effort to make the most of the opportunities provided by the app.

Steers

Steers turned to the Pokémon Go craze with the objective of raising awareness about the franchise’s Blazing Onion Combo. Along with this, the establishment has also been setting up lures all over the country, often leading to great success and better turnover.



Beerhouse

Beerhouse capitalised on the fad, drawing patrons in with the promise of free drinks if they were to sing the theme song or catch a Pokemon within their establishment.



Crocworld

While this might be attributed more to luck than to strategy, Croc World has also been reaping the many benefits associated with the game. Staff members at the long-standing centre were wondering what was responsible for the increase in the number of visits over the last couple of weeks, when they eventually discovered that the centre is actually home to five Poké stops, as well as a Poké gym.
“We were extremely surprised to notice that we were getting a lot of people coming to Crocworld because of Pokémon Go. We had people visiting from Durban, Merebank, Margate, Pietermaritzburg and even a father and son stopped in on their way to Johannesburg. These are people who wouldn’t necessarily have visited the centre without the Pokémon attraction,” said Martin Rodrigues, the centre manager.

Charities 

Did you know that it is now possible to play Pokémon Go for charity – animal shelters and rescue groups, in particular? While this feature is not yet available in SA, it hasn’t stopped local charities from making the most of the craze. Recently in Port Elizabeth, meet-ups have been paired with aid drives for local animal charities, all in the name of Pokémon Go.

What Can We Take from This? 

The last couple of years, the trend was to spend hours indoors either playing video games, surfing the net or watching TV. Either way, there was very little encouraging people to actually get out and do stuff. Enter Pokémon Go.

The app has led to people of all ages exploring new places that they have never been before and, as a result, encouraging others to visit these places too. Ultimately, it seems as though the popular game is doing wonders for local tourism and businesses of all types and sizes.

Do you own a business? It might be time to get creative and cash in on this fad yourself… Do it right – get in touch with Decimal Agency for advice and a fool-proof strategy for success.


Leave a Reply

Subscribe to Posts | Subscribe to Comments

Popular Post

Powered by Blogger.

- Copyright © Decimal Agency's Blog -