Oculus Rift…

Google Cardboard...

After years of watching futuristic characters live their lives through virtual reality, VR is finally becoming an actual reality in our lives. However, when you think of the future of film, it seems like the obvious step in the industry: a conceptual technology that has existed in our popular culture for so long that the real thing now feels as inevitable as the hover board.

Scheduled for release on 28 March 2016, the Oculus Rift is one of the first consumer-targeted VR headsets created. With a resolution of 1080 x 1200 per eye, and 90 Hz refresh rate, this device has a wide field of view, integrated headphone (for 3D audio effect), and rotational and positional tracking.


Targeting a more cost-weary market, Google Cardboard is a virtual reality and augmented reality platform developed by Google for use with a head mount for a mobile phone. Made from a fold-out cardboard viewer, the device is intended to encourage interest and development in the technology. The device, developed by David Coz and Damien Henry, allows users to build their own viewer from specifications published by Google, using low-cost materials. It was introduced at the Google l/O 2014 developers conference and by January 2016, over 5 million viewers had been shipped and over 1 000 compatible applications had been published.


VR is blowing up right now, and the advancement has been incredible. In a short amount of time, content creators have made mind-blowing advances with this new technology, incorporating it into narratives, movies, gaming and advertising alike. It seems impossible, but the technology is aimed at the middle-class, making it not-so-impossible for the general community to get their hands on it.

The hype of this new medium is already being celebrated in South Africa with the recent VR exhibition at Goethe in Johannesburg and the formation of the first virtual reality community in Cape Town. But with gaming rigs and products already available, it is safe to say that the US and Europe is ahead of us in the technology used in VR. In fact, the opportunities that VR is offering is not being exploited to its full potential.

VR is the only medium that guarantees the user’s complete focus on the content. There is no looking away, no checking email or text messages and no updating social-media statuses. VR is the most immersive way to tell a story, because what happens inside that headset makes you feel something in your head, heart and gut.

With all this potential, it is easy to see why VR is taking over the world as we know it. Not only in gaming and advertising, but with most interactive promotions and opportunities. Can you imagine test-driving a car in the mall, without moving the car? Re-modelling the house while still viewing the property? Trying on those catwalk jeans, while sitting in the comfort of your own home?

Open your eyes to a new world with Decimal Agency, as we step into a reality that has thus far only been part of our imagination.

With a company that is always evolving and always growing, a few additions to a prospering team is more than just expected. And, following the wisdom of David Ogilvy, we welcome a pair of mammoth partners to our agency.

Tess Minnaar, Community Manager, 23:


With a passion for fashion and a level-headed attitude, this Durbanite Beauty is responsible for managing online communication and creating interesting, relatable content on Social Networks. She helps our clients connect with those who are unfamiliar with the brand, thus building awareness and relationships.

Inspired by everything that is creative and technical, Tess loves being able to communicate and reach people all over the world on a daily basis. Her strong communication skills and love of people are a must for her position, and is something she excels at. In fact, her main reason for joining Decimal Agency is because of the caring and close community that she feels surrounds the team.


In addition to this, a love for the outdoors (she does hiking, rock climbing and travelling) has lead to an incredible sense of dedication and good judgement. But she is also very adaptable to different situations, liking the outdoors as much as staying in and watching movies.

Finding inspiration from Annie Leibovitz, the world-famous portrait photographer, Tess believes in an artistic mind and sense of wonderment for the world. She takes each day as it comes and chooses to live in the moment.




Dean-Michael Hirst, Account Manager, 27:


With a degree in Business Administration (Marketing & Brand Building), and an impressive Marketing Development (Hons.) degree from MIT, there is no denying that Dean knows what he is talking about. A very significant trait to have, especially when you need to get the best possible results from your agency, at the most profitable return possible.

Dean’s knowledge isn’t the only thing that makes him a brilliant Account Manager. His interest in how people think and what inspires them to do what they do makes him very relationship oriented, and drives him to foster a productive communications platform between agency and client.

More than just telling Decimal’s designers what the client means by “we love the snow, but can you make it.... warmer?”, Dean uses his incredible business judgement to achieve results. His mantra - I’m not here to take part; I’m here to take over - is testimony to his passion for efficiency. His dreams for the future also confirms his mission to succeed:


Originally from Johannesburg, Dean loves listening to live music and learning new things on a daily basis. He finds inspiration from 3 of the most notable leaders in world history, and lives by their incantations:



To both our newbies: We welcome you to the Decimal family and wish you many happy days making your good better, and your better best.

Why do we approve this movie? To put it simply, it's going to be fricken awesome!
The DC Comics' Suicide Squad is still eight months away but we are already on the edge of our seats looking at this new trailer and its crazy cast. Click the video above to watch.