Posted by : Minimoo Thursday 21 January 2016

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

With a company that is always evolving and always growing, a few additions to a prospering team is more than just expected. And, following the wisdom of David Ogilvy, we welcome a pair of mammoth partners to our agency.

Tess Minnaar, Community Manager, 23:


With a passion for fashion and a level-headed attitude, this Durbanite Beauty is responsible for managing online communication and creating interesting, relatable content on Social Networks. She helps our clients connect with those who are unfamiliar with the brand, thus building awareness and relationships.

Inspired by everything that is creative and technical, Tess loves being able to communicate and reach people all over the world on a daily basis. Her strong communication skills and love of people are a must for her position, and is something she excels at. In fact, her main reason for joining Decimal Agency is because of the caring and close community that she feels surrounds the team.

“The attitude of the team makes this an awesome and fun company to work at,” says Tess.

In addition to this, a love for the outdoors (she does hiking, rock climbing and travelling) has lead to an incredible sense of dedication and good judgement. But she is also very adaptable to different situations, liking the outdoors as much as staying in and watching movies.

Finding inspiration from Annie Leibovitz, the world-famous portrait photographer, Tess believes in an artistic mind and sense of wonderment for the world. She takes each day as it comes and chooses to live in the moment.

“You don’t have to sort of enhance reality. There is nothing stranger than the truth,” believes Annie Leibovitz.



Dean-Michael Hirst, Account Manager, 27:


With a degree in Business Administration (Marketing & Brand Building), and an impressive Marketing Development (Hons.) degree from MIT, there is no denying that Dean knows what he is talking about. A very significant trait to have, especially when you need to get the best possible results from your agency, at the most profitable return possible.

Dean’s knowledge isn’t the only thing that makes him a brilliant Account Manager. His interest in how people think and what inspires them to do what they do makes him very relationship oriented, and drives him to foster a productive communications platform between agency and client.

“I’ve always thought of advertising as about the people, not the product,” notes Dean

More than just telling Decimal’s designers what the client means by “we love the snow, but can you make it.... warmer?”, Dean uses his incredible business judgement to achieve results. His mantra - I’m not here to take part; I’m here to take over - is testimony to his passion for efficiency. His dreams for the future also confirms his mission to succeed:

"I want to be the best, travel the world and build an empire. In that order.”

Originally from Johannesburg, Dean loves listening to live music and learning new things on a daily basis. He finds inspiration from 3 of the most notable leaders in world history, and lives by their incantations:

“The most important things in life are how fiercely you love, how gently you you live, and how graciously you let go of the things not meant for you.”
Ghandi

“Victory loves preparation.”
Winston Churchill

 “Innovation distinguishes between a leader and a follower.” 
Steve Jobs


To both our newbies: We welcome you to the Decimal family and wish you many happy days making your good better, and your better best.

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