Decimal Agency Instagram
An agency full of life, creativity and inspiration. We at Decimal thrive because of our fantastic team and our incredible office environment. Everyday there’s something new and exciting happening at the Decimal Offices, from creative client meetings, to intense brainstorming sessions, Birthdays, Fashion Fridays, all week treats and a few competitive ping pong matches...There is never a dull day at Decimal.
#KrispyKreme Mid week treats at the office… we all need a little sugar rush sometimes
#FastThinking Having chalkboard walls really does come in handy when you need to vent some creativity.
#TimeForWorkTimeFor Play Getting into the the throw of things, coffee, music and GO!
#Springboks Every now and then we meet with some incredible people, Eben Etzebeth & Siya Kolisi.
#FashionFridays Getting the team together in our Active Wear theme to remind us all that getting out and about and being active is important.
#Celebration We take Birthdays to another level at Decimal. We love to remind our team mates just how much we care.
Thanks to our awesome Team Mates and Clients we at Decimal Agency are privileged to be in the fore front of Advertising in South Africa and soon Internationally. Follow us here on Instagram
Millennials & Social Media
Millennials, otherwise known as generation Y, thought to be born in the early 1980’s – 2000 are currently the biggest Target Market for Marketing, advertising and publishing. Right now they rule all Social Media networks and these platforms form a huge part in their everyday lives. But how do we as businesses connect effectively and efficiently with this generation on Social Media? We’ve got the answers…
1. Positive Social experience:
Millennials are picky and quick to judge so you need to ensure that your product is of good quality & reliable and you have great customer service and engagement on your Social Platforms. This generation thrives on word of mouth & reviews so if your brand is seen as negative in any of the above points they will purchase elsewhere.
2. Be Authentic:
Honesty is the best policy when it comes to engaging this market. Try be as transparent as you possibly can with your brand. When advertising or posting something about your brand Social Media Millennials like to know that you aren’t pulling a fast one on them… they will question the whether your advertising is true or false and if they find you to be dishonest they will no longer affiliate themselves with your brand. Build trust in your market through transparent advertising on Social Media and you will have loyal customers for life.
3. Peer Purchasing:
Millennials rely quite heavily on their peer’s reviews and advice about brands. In this generation you will find that millennials will consult each other before purchasing any type of item on online. If they also view something on a Social network, you will find them tagging friends they think would appreciative this brand. So try connect with your customers via their peers this links with the overall consumer experience in point 1. Through word of mouth your brand will either fail or triumph so ensure your quality and customer satisfaction is on point.
4. Timing is everything:
Millennials are a very proactive and live a very fast paced lifestyle. So they enjoy receiving information as quickly and effectively as possible. Everyone wants information now, so give it to them. When posting on Social media ensure your content it precise and to the point… stay away from long winded copy, uninteresting creative and long Video’s. Millennials prefer bit size pieces of information. To the point copy, vibrant creative and quick videos where information is provided in seconds.
5. The more Options the better:
Generation Y is all about options. Why can’t they purchase, connect with friends, read articles all at the same time. Everything needs to be one click away. Millennials are extremely digital savvy so ensure you have provided them with every little bit of information about your brand on Social Platforms, ensure they can link to online store, can contact physical stores, find your location, link to your website, send you a personal message/mail and link to all your other platforms seconds.
Millennials are the be all and end all in the social advertising scene. Never underestimate what they can do for your brand if you are able to connect with them on whole other level compared to your competitors.
Customer Service & Social Media
Here at Decimal Agency we run a myriad of Social Platforms for our brands, and included in our Social Strategy is dealing with our client’s customer service queries and complaints. In this blog we want to teach you just how important it is to effectively communicate and respond to customers on Social Media Platforms.
Customer Service plays a large role in Social Media. Take Facebook & Twitter for instance, these two platforms have evolved to become a customer service paradise. These days, its seen as too much effort to pick up a phone and call a service department. A consumer would prefer to reach out to a brand through Facebook or Twitter as these are convenient and instantly accessible to most people across the globe. Customer service on Social Media is ultimately there for consumers to ask questions, report satisfaction or complaints… In other words, “Social Care”
“Social Care” has recently skyrocketed as more brands & companies, big & small are going live with their businesses on Facebook & Twitter. These platforms have also made it easier for customers to get their messages across to businesses. As no business wants bad rep on their Social pages, customer complaints are usually handled quicker through Social Media. This helps companies to keep their seamless customer satisfaction reputation and ensure sales of their products are not impacted.
First things first, don’t neglect your customers. If your customers are commenting on your brand or sharing your brand's posts on Facebook they need to know that you are aware of this. A simple share, comment or like directly from the brand to the customer’s post will help them to feel more connected and acknowledge. If they know you will take action on their posts they are more likely to interact with your brand in the future. Don’t neglect direct messages to your brand's page… these messages are usually in depth queries or complaints from customers that you don’t want to miss out on. If a customer feels you are not acknowledging them, they might feel the need to post a complaint directly to your page where all the other consumers can see it.
Secondly, respond in a timely manner. Yes, it’s not always possible to reply within seconds to a complaint, post, or query but don’t leave it too long. We are living in the “Now” age. Consumers want answers now and they are not prepared to wait very long. Consumers feel that if they are contacting you directly that they shouldn’t have to wait long for a response. Try get your response time down to at least 5 min, this way your page will also receive a green badge stating your response time and customers love seeing that…it screams efficiency.
Finally, professionalism, we understand that some customers can be extremely difficult and sometimes rude but practice patience. Be professional in all of your responses, thank them for their queries and complaints, let them know that you take their issues to heart, be sincere and ensure they receive the best possible service. If your consumers receive satisfying service from your brand you will have a loyal customer for life.
Interactions with your consumer are imperative for any business. They help your business to grow and can give you great feedback when it comes to your product, basically you would be nothing without them. So treat your consumers right, set up “Social Care” on all your platforms and reap the rewards of a satisfied customer.
The Importance of Good Logo Design
To create the foundation of your brand you need to incorporate four defining elements. These include: Logo, Fonts, Colour Scheme & a Brand Style Guide. Other aspects that one also needs to consider when designing a brand might include, signage, website, finishes, paper type and product packaging. We at Decimal Agency have a hand in all of the above and our designers work hard in order to define our brands in the best way possible. In order to do this though you need to understand the importance and definition of branding.
Let’s simply begin with what defines a Logo. A logo basically presents a company, person or organization. The logo usually incorporates a name in a typographic print or if you are well known brand like Nike a simple swoosh tick logo defines the brand's name to the consumer. Your brand identity is what defines your company it’s the distinctive look of the organization that will help your brand stand out from your competition. A company’s brand identity should include their imagery, font, company voice and writing style.
Your Logo should stay unchanging, we say this because your consumers will begin to identify with your brand's logo and if it constantly changes you will begin to confuse and lose your customer base. Fortunately, with your brand identity you can be flexible and change up the look of your company every now and then so you brand stays up-to-date with ever-changing competitors.
Always keep in mind that image is everything therefore your Logo needs to be unique, bold and reflects an aggressiveness. This represents dependability and strength in the product you are trying to market to your customers. The logo also represents the ownership and legality of the brand so consumers can snuff out the fakes. This is to ensure that if another company copies your logo you can sue the organization and take them to court.
Just remember, your brand's logo is your biggest marketing tool. If utilized correctly it can become the main reason for product sale within the company and the status symbol for your brand.
Facebook News Feed Algorithm
Recently Facebook announced that there will be new updates to its News Feed Algorithm. This had agencies and publishers protesting as Facebook has decided to rather promote content from friends over ad content. They have called it “balancing content from friends and pages”. Unfortunately, agencies and publishers who depend on Facebook for traffic don’t seem to be in that balance.
Publishers and agencies almost solely rely on paid reach for their posts to be seen on Facebook since this algorithm has collapsed their opportunities to reach customers organically. Facebook is one of the biggest advertising platforms in the world and can be a very effective paid advertising channel if utilized correctly and as you can see below in 2015, paid impressions have grown by 8%.
To effectively utilize paid advertising for your brand you need to identify, your target market, who loves your brand, who identifies with it and who often shares content on their pages. This information will prove to be extremely important when targeting consumers in a post, and it will ensure that your content reaches the correct people.
To ensure that your ad delivery is also paced correctly you need to understand how your brands budget is spent over time. We suggest that you use a lifetime budget when you use paid advertising, this will help to reach a broad spectrum of consumers over a period of time depending on how much money you put into the ad and how many days this budget can run over. This is a core part of optimization which ensures you get a return on your investment.
Know that any advertising is good advertising as long as you have a clear understanding of what your brand stands for and who your target market is. Facebook has shown fantastic results when it comes to paid advertising and we suggest you experiment with this platform as much as possible.
Facebook vs Twitter the Social Playoff.
The two most popular Social Platforms in the world Facebook & Twitter. Some say that Facebook is for connecting with people you went to school with and Twitter is for the people you wish you had gone to school with. Both platforms communicate in different ways to different users for a different kind of impact and both are equally unique.
Facebook went live across the globe in September 2006 with a rapidly growing user base. Twitter was launched in July of 2006 and had explosive grow between 2009 & 2011 with 200 million tweets a day in July 2012.
Growth in worldwide user base for Twitter vs. Facebook. (numbers are in millions)
But who are each of these platforms marketed towards and how do they compare? Twitter user base is seen to be younger and more diverse compared to Facebook. These users are of a higher LSM base, wealthy, educated and reside in urban areas. They are an advertisers dream. Whereas the Facebook's market is slightly older than Twitter with 65% of Facebook users being 35 or older, only 24% with a degree of sorts and the majority of active users were women. Twitter attracts a broad range of news content and media while Facebook has a mass allegiance to events and news updates.
The biggest difference though between these two platforms is ultimately the way in which they communicate. Facebook as seen as a more passive and relaxed form of social communication whereas Twitter is very active in conversation and in some ways brash
A major difference between Facebook and Twitter emerges in their methods of communication.
Facebook Statistics
• 968 million daily active users
• 844 million mobile daily active users
• 1.49 billion monthly active users
• 1.31 billion mobile monthly active users
• 83% of users outside of the US and Canada
Twitter Statistics
• 316 million monthly users
• 80% of active users on mobile
• 77% of users outside the U.S.
• 500 million tweets sent per day
Engagement is also another pressing rivalry between Facebook and Twitter. Unfortunately Facebook's engagement rate for organic posts seems to be in great decline. The biggest issue being that companies have pay to “boost” a post to gain any kind of reach from consumers. One advantage Facebook has in engagement over Twitter is that the content posted has a longer lifespan since tweets disappear so quickly due to the volume of information coming through. Your brand would be more likely to stay relevant on Facebook rather than Twitter because of this.
We do recommend that you don’t take tweeting for granted though especially if you are a small business in a competitive industry. It’s important to stay ahead of your active Twitter competitors. We suggest that you tweet 5 or more times a day at difference times of the day to ensure you stay relevant and engage all your followers.
So who wins this lifelong Social battle, Twitter or Facebook? We advise that you play to the strengths of both Facebook and Twitter for your business. Use both platforms to their full potential to suit your social strategy. They both offer fanatic opportunities to reach people across the globe, so why not access as many avenues as possible to make your business a social success.
#MondayMotivation
You may have all the expertise in the world but, if they're not motivated, it's unlikely that you will achieve your true potential. People who are Motivated have a positive outlook, they are excited about what they're doing, and they know that they're investing their time in something that's worthwhile.
We at Decimal feel constructive motivation, & coaching can have a very positive effective on those around us. That's why we came up with our creative Decimal #MondayMotivation posts. #MondayMotivation is a motivational piece that we post on our Social Platforms in-order to reach all of our followers and provide them with a little inspiration to start off their Mondays. #MondayMotivation
