Posted by : Jared Kisten Friday 28 August 2015


Strictly Speaking Advertising


Whether you love it or hate it, advertising makes up a very large part of our lives. So much so that it has become one of the biggest influences in consumer behaviour, as well as being one of the biggest methods of communication in the world.

Here is what other people have to say about advertising:

“Many a small thing has been made large by the right kind of advertising.”
Mark Twain

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy

“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”
Leo Burnett

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.”
Jef I. Richards

“News is what somebody somewhere wants to suppress; all the rest is advertising.”
Lord Northcliffe

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