The main aim of print advertising is to grab the reader’s attention the moment that he / she lays eyes on your ad, or risk everyone simply paging past your efforts. Here are some tips to help ensure that your ad makes an immediate impression and that the readers are able to connect with, and relate to, your artwork and brand message.

Design Elements


Originality: Ensure that the artwork you use is original, eye-catching and, most importantly, relevant to your brand and the particular message that you wish to communicate.

Negative Space: A cluttered ad is never going to make an impact. Readers will feel overwhelmed when they see it and will be more likely to skip past it entirely. Embrace the power of negative space, and use it to your advantage to draw attention to the other aspects of the ad that matter most.

Clear Font: Ensure that your font, for both your headline and text body, is easy to read at first glance, thus getting your brand message across immediately.

Text Elements 


Headline: A witty, impactful headline is the heart of your print advertisement, as it is what will compel people to read more and engage further.

Short, Concise Copy: While you might think that a copy-heavy ad which includes all ‘relevant’ details is the best way to go, it really isn’t. On the contrary, the less text that appears, the better.

Clear Call to Action: Make sure that your ad’s call to action is big and bold, inspiring the reader to act.

If you would like more information on perfecting the art of the print ad, do not hesitate to get in touch with the team at Decimal Agency.