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- Tips for Making a Success of Your Company's Blog
Quality content is the key to success within the digital realm - and what better way in which to provide your clients, and potential clients, with high quality content than by starting a company blog? Here are some tips that are sure to assist you in making a success of this new venture, and in fully embracing the hype that is content marketing.
The aim is to keep your readers engaged, so regular, consistent posting is essential. Make use of Google Analytics to discover on which days people visit and read your blog the most. With this knowledge in mind, you can create a schedule for yourself and ensure the highest possible number of reads and levels of engagement as a result.
Promote All New Blog Posts on Social Media
What’s the point of writing amazing content if nobody is aware of its existence? Make use of the tools available to you and promote all of your new blog posts on your company’s social media platforms. Encourage your staff members to share them on their personal pages as well, and should you receive any likes, questions or comments, be sure to respond timeously.
Ensure a Healthy Balance between Text and Visual Elements
No matter how incredible your blog may be, people are often put off when they see copious amounts of text on the page. Knowing this, you can reduce your bounce rate by creating a healthy balance between text and visual elements, like images, infographics and videos. This will assist in maintaining the reader’s attention and increasing their chances of actively engaging with your posts.
Keep an Eye on Your Competitors’ Efforts
While we’re certainly not suggesting stealing any of your competitors’ ideas, a comprehensive competitor analysis is sure to provide you with some insight into what’s working and what isn’t. It might even spark a few ideas in terms of new approaches to try.
For more information about blogging, or for professional content creation, be sure to get in touch with Decimal Agency.