Posted by : Unknown Thursday 22 September 2016

Without a solid digital strategy in place, your brand will be missing out on a world of opportunity - and the potential to land countless new clients. For those who have attempted to embrace the World Wide Web, but with little to show for it, here are three reasons as to why your digital strategy isn’t quite cutting it.

Reason #1: You Have Neglected to Use Social Media to Your Advantage 


What is the point of putting in all of that effort if you don’t promote it on social media? Considering the fact that all of your clients and potential clients spend a large portion of their time on social media platforms, such as Facebook and Twitter, you should be doing the same. Create profiles / pages for your business, link them back to your website and post relevant articles, links to blogs, questions and polls. The goal is to drive interaction and engagement. Remember, a small boost in the form of paid advertising also couldn’t hurt when it comes to extending your reach and building your following.

Reason #2: You Haven’t Done Enough Target Market Research


It is easy to establish who your target market is in terms of demographics. However, knowing that these people want to buy your product / service simply isn’t enough - you need to understand the reasons why they want or need to buy your product / service. Understanding these reasons will make it easier to produce content and create campaigns that your target market will be able to relate to on a much deeper level, thus increasing the chances of them engaging with your brand and actually taking the steps necessary in order to make a conversion… if not now, then sometime in the near future.

Reason #3: Your Staff Members Simply Aren’t Aligned


Is your sales department promoting the same thing as that of your digital campaign? Is your marketing department’s marketing strategy in line with your digital strategy? If not, the results of your efforts are sure to be far less profitable. Chat to your staff about the company’s goals and main areas of focus and ensure that everyone is on the same page before proceeding with your digital efforts. Ultimately, coming together as a unified team is essential for company growth and long-term success.

Do you have any questions? Perhaps you are looking for assistance in creating a fool-proof digital strategy for your brand? If so, be sure to get in touch with Decimal Agency.

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