A comprehensive social media marketing plan of action is the heart of any successful digital marketing strategy. However, the world of social media can be quite a complex one, with many obstacles that might hinder one’s progress along the way. Knowing this, we have put together five helpful social media marketing hacks that are guaranteed to make your life easier - and boost the success of your campaign.

Social Media Marketing Hack #1

One of the most time-consuming aspects of social media is that of community management. How do you keep spam and rude trollers under control on your company’s Facebook page? By adjusting your page moderation settings, that’s how! Did you know that you have the power to block comments and visitor posts that contain specific words? Simply enter the words that you wish to be blocked from your page, separate them by commas and click ‘save’. Once you have done this, any posts or comments that contain these words will be automatically blocked from appearing on the page - to you and the rest of your followers.

Social Media Marketing Hack #2


Before, Hootsuite was used predominantly for scheduling posts for Facebook, Twitter and Google +. However, what many marketers don’t know is that the handy programme now allows for Instagram post scheduling, too. Make use of this helpful feature to save time and ensure smooth-sailing on all of your company profiles.

Social Media Marketing Hack #3


Use hashtags - but in the right places. Twitter and Instagram are the ideal social media portals on which to put strategic hashtags to good use. However, contrary to popular belief, hashtags aren’t always welcome on Facebook. Studies have shown that the presence of too many hashtags on Facebook can actually do more harm than good - often annoying your followers and causing them to scroll past your post without a second glance.

Social Media Marketing Hack #4


In order to track your progress and increase the levels of engagement on your company’s social profiles, do some research on the tools that are currently available to assist you in this regard. The great news is that many of them are free and are certain to give you the upper hand over your competitors. We recommend looking into Sprinklr (customer experience management) and Buffer (for easy sharing and page management).

Social Media Marketing Hack #5


Don’t forget about YouTube! Considering the fact that videos are the second most popular type of online content consumed around the world, it would be crazy not to use them to your advantage. Create your own videos - whether they are product demonstrations, interviews with your staff members, or even your already-existing ads - and draw attention to them with the help of your other social profiles. The key to ensuring success in this regard is creating videos that either inform or educate, or that people can relate to on an emotional level.

For assistance with your social media efforts or community management, be sure to get in touch with Decimal Agency.